Creating Segmentation in Websand
The segmentation function in Websand allows you to manage your audience into groups or cohorts. Create segments based on their behaviour, spending, profile, marketing history or all of the above.
Best bit is you only need to create the segment once. As behaviour changes your customers will move from one segment to the next, so as well as a great data management tool. Segmentation is a great way of understanding the number of people at any point of your customer journey.
The following types of segmentation are available for you to use within Websand.
Create any segment you like based on any data you decide to add into your Websand platform.
Create segmentation based on where your audience originally signup.
Create segmentation based on the number of purchases made by one of your customers
Create segmentation based on the time since the last purchase of one of your customers
Customer Lifetime Value
Create segmentation based on customer lifetime value level of your customers
Group your customers based on the type of products they've bought
Create segmentation based on how your audience has reacted to the marketing messages you've sent to them
Join existing segments together or remove segments from other segments. Be careful, if you delete one of the 'child' segments you'll break the content of your combined segment.
Creating a Segment
Access the segmentation section of Websand by clicking the Segment icon from the menu.
You'll then enter the Segment screen which lists all of the segments you've created, and how many members of your audience are within each segment.
To create a new segment, select the [+ New Segment] button in the top right corner, and then select the segment type you require.
Select your Segment
Select which Segment you wish to create from the dropdown list.
Press the ' Create Segment' button and you can start to configure your Segment.
We don't mean for this to a cliffhanger! But this is an introduction to creating a segment. For details on how to configure each of the segment options, please see the support document for the relevant segment in the segmentation category.