Using repeat customer segmentation
What is Repeat customer segmentation?
Repeat segmentation allows you to create segmentation based on the number of transactions recorded by an individual customer. It's the same principle applied on your audience dashboard, however, using repeat segmentation you can create more specific segments.
Alongside customer lifetime value, segmentation by number of transactions is a great way to manage your audience.
Using this segmentation you can create key milestones based on the number of times a customer has spent with you.
It's a powerful tool and a great way to nurture your audience and build customer loyalty. And everyone wants to be able to do that!
Creating a repeat segment
Access the segmentation section of Websand by clicking the Segment icon from the menu.
You'll then enter the Segment screen which lists all of the segments you've created, and how many members of your audience are within each segment.
To create a new segment, select the [+ New Segment] button in the top right corner.
Select the segment type you require - for example 'Repeat' from the dropdown list.
Press the 'Create Segment' button and you will enter the Repeat Customer Segment screen
Creating your Repeat Customer Segment
The Repeat Customer Segment screen looks like this...
1. NAME YOUR SEGMENT
Once you are happy with your selection, give your new profile segment a name.
TIP - use a name you and your peers can easily understand for your segment, for example - "people with 2 transactions in the last 6 months"Then select the number of transactions you want to use to create your segment.
2. SELECT YOUR AUDIENCE
Select the number of people based on whether they've spent above / below / equal to a specific number of transactions with your business.
3. SET THE TIME FRAME
Once you've selected the number of transactions for the segment, you can then filter the customers based on a period of time. Select from...
- The number of transactions in the last [number] days
- The number of transactions within a specific date range - between [date] and [date].
- If you don't select a day or date range, then you'll select everyone (ever)
4. HIT CREATE TO SAVE YOUR SEGMENT
Boom! You've just created a new segment to help you manage your audience.
From that day forth (until you decide otherwise), your customers will be segmented accordingly.
What's next? Here are some options.
You could simply monitor this segment (keep an eye on the growth or shrinkage). The count of the segment is shown in the Segment Screen.
You could combine this segment with another segment and create a 'super-powered segment'.
You could use this segment to send a one off marketing message.
Or, you could use this segment power some marketing automation.