Creating Marketing Automation
Time to work smarter with automation
You've done the hard work, now it's time to reap the rewards with the main event. Marketing Automation.
Your data is uploaded and flowing. You've created a segment and also a message that is perfectly suited to the audience you've selected. Now the main event, putting that automation in place.
Firstly, some important notes.
- The automation is powerful, when new data is added, it's likely that your automations will start sending messages. So please bear that in mind
- The audience you've selected for the Automation can only get the message once. So if you want people to receive another voucher the second time they've not bought for 80 days, you'll need to create a 'not bought for 80 days v2' automation.
Let's get started
Access the automation from the menu running down the side of the page - look for the science beaker halfway down the page.
To create a new automation, click on the [ + new automation ] button in the top right corner of the screen.
If you want to check or edit an existing automation, simply click on the name of the automation from your list of automations.
Setting up your first automation
In the automation screen, follow these simple steps.
- Give your automation a name
- Select your template (the email message you've created for this automation)
- Select the segment (your audience for this automation)
- Select the send identity - which email address is this message coming from?
OK you've got the basics in place, now let's fine tune things a little bit
What does retrospective mean?
If you want to include everyone in the segment you've selected into this automation, tick the 'retrospective' box. If youonly want people to receive the message when they join the segment you've created, leave the 'retrospective' box empty.
Scheduling your automation
Your automation is controlled by the behaviour of your audience. Whenever a new person joins the segment attached to the automation, BOOM! they'll get that message issued to them.
The default position for automation is either ON or OFF.
Promotional or Time Sensitive Automation Campaigns
However, sometimes you'll want to create promotional automations around a specific promotion, or an event. So you can set a date range for your automation.
Simply select the 'start date' and 'end date' for when you want your automation to be active and the automation will only be active during the date range you've selected.
Setting the time of sending
When you have a time sensitive segment, such as a retention segment based on '43 days since the last purchase'. Your automation would become live at 00:01 on day 44, and a message would be issued to those people that have become active within the segment.
You can avoid this by setting a send from time for your automation. When you set this time, the automation will spring into action and your email marketing message will be issued at the time of your choosing.
Make your Automation active
Make sure you save the settings you've created, and then when you are ready, hit the [ Activate ] button at the top of the screen and your marketing automation is now alive and 'in-play'
BTW - if you have an existing segment and haven't selected the 'retrospective' option, anyone that is already in that segment will be 'tagged', and will appear in the reporting list. They will NOT be sent a message as part of the Automation campaign.
Reporting on your Automation Campaign
Once things are flowing, you'll the graph within the screen will update and the list of people that have been included in this automation are listed under the graph.
Turning your Automation Off
If you want to turn things off. You'll notice the [ 'Activate' ]button is now a [ 'Disable' ] button.
So simply hit the big [ 'Disable' ] button and the automation will be turned off.
If you want to start the automation again, simply make it active again.